Our world is more interconnected than ever before with the constant expansion of the digital market. Each tech innovation adds new opportunities for entertainment and business, if not both of them together. A computer connected to the internet is all you need to start your own digital enterprise as a blogger, but attach a camera and other exciting gadgets to take your ideas to the next level. As fun as vlogging may be, making quality videos and achieving high ratings is a bit more complicated. Continue reading for a new broadcaster’s checklist.
1. Get proper equipment
This includes a camera, microphone, lighting, additional gadgetry for extra fun and, if you’re a vlogger on the go, a specialized backpack to keep it all safe. Editing software is also essential. For best results, do extensive research and narrow down what equipment will work best for your goals and budget. For example, the Blue Yeti microphone is favored by YouTubers, but costs $129.99. A Blue Snowball iCE is a cheaper and still professional option at $49.99. Live streaming is also a popular vlogger feature now, so consider investing in a decent video encoder if using a camera instead of your phone or webcam.
2. Find your niche
Look around the web and make a note of what vlogs enjoy the most visitors. So far there are at least 21 popular themes that do well, from makeup, hair care and yoga to gaming, photography and food. Decide not only what you want to express, but where it fits in this landscape and how to share it so that as many people as possible notice it. A vlog on gardening would attract an audience of home owners, as well as photographers and travellers, if you incorporate beautiful images of plants and advice on where to find more exotic varieties, how to care for them and so on.
3. Offer incentives
Advice and tutorials are good enough hooks, but setting up an attraction now and then goes a long way to building visibility for your brand. Take a page out of the iGaming handbook. Casinos entertain users with live video technology that boosts the online poker and blackjack fun factor, but they also provide bonuses and special prizes that are regularly renewed. This keeps visitors on their toes and feeling appreciated. As a vlogger, you can organize competitions with branded rewards or take up a fundraising challenge for a charity. Even a live Q&A could directly supply users with tips, while you develop a stronger bond with your audience.
4. Use marketing strategies
Once in the digital business, your work isn’t limited to uploading high-quality video content. That’s just the beginning. Your face, words and focus will be needed in marketing your vlog, which has to engage with people in authentic and striking ways. Clear, friendly communication is key, talking to viewers as if they were right in front of you. Also make a habit of creating precise calls-to-action to use verbally or display on your channel alongside a distinct list of social media profiles, which should also be managed frequently.
A few simple steps to a successful vlogging career. Learn and build your business, platform and expert equipment. Then put every ounce of creativity, digital knowledge and social skills into promoting your brand.
